Management is an important factor in the sustainability, development or destruction of a society and involves the process from the actual to the potential state. Given the importance of the rural community as a producer of rural products, it is essential. The issue of villages and rural development should be examined. This should be done by increasing the income of villagers and providing them with appropriate services and conditions as the country's productive and productive class. And only with efficient management and networked learning solutions is it possible to manage rural residents through organizing their affairs. Rural management is a multi-faceted concept that rural management considers. First, everyone thinks of unplanned, superficial, and unconsidered management. But the basic components for rural development can be referred to as one of the reasons that a system and network are needed to be used in different situations and circumstances, and a systemic perspective on rural management  can be adopted. And given the diversity of the country's villages in the northern, eastern, western, and southern regions, and the existence of differences in rural areas, creating a single and logical version that creates consensus, harmony, and sharing is necessary in this context to achieve this important assessment with a network perspective. The management vacuum in the components of assessment and evaluation has been causing problems in all the past years.

On the one hand, the traditional method of traditional knowledge cannot solve the problems, and in this way, people's participation in planning matters can be increased in the village and in the cultivation and knowledge of farmers. And it will create a two-way relationship between humans and the environment for the benefit and profit of the lands, and it will create a vehicle such as virtual and internet networks in this synergy.

The village is the smallest unit in the country's divisions, and this unit requires management due to its economic, social, traditional and customary complexity. It has undergone many changes in recent years, and efficient and principled management in villages after the land reforms of the 1940s has also created numerous problems for residents. Although the village council and village headmen's houses also set the cycle in motion, it is only enough and there is a disruption in planning and programs in village management. Management is based on investment that provides reliability, which is really the present research that if rural management in Iran grows and does not succeed. What can be the use of social networks? Before answering this question, it is necessary to have an overview of the process of rural management.

Rural Management Process

In general, it can be said that over the past years, the management structure has been hierarchical. The participation of rural residents has been low and command-oriented. This is why, despite the influx of facilities into the villages, we are witnessing their many problems. And the lack of attention to the real needs of the rural people and their lack of participation in government programs can always be mentioned, using local and popular forces in village management programs such as electing the village council from the village residents. Therefore, in village management, it is the two-way participation of the people that increases the ability of the governing institutions to respond to their needs.

In general, village management contributes to the sustainability of the village and the goal of rural development, which can be achieved by meeting the basic needs for production security, poverty reduction, income increase in the environment, development of job opportunities, and increased participation and self-confidence (Imani and Sarani, 2014).

The ultimate goal of rural management is to achieve desirability by utilizing the actual and potential power of the indigenous residents of the village in improving the status of the rural community.

The Importance and Need for Participatory Management in Villages

People are the source of power for indigenous and popular institutions. Their participation plays a significant role. Participation motivates individuals to help each other in order to achieve the advancement of the rural community. Playing a role is through proposing decisions, accepting responsibility, presenting solutions, and expressing opinions in the areas of improving the development and distribution of rural affairs. And this in organizational communities leads to the realization of goals, and by institutionalizing this culture of collective consensus among village residents and, in compliance with it, even individuals and organizational employees use it in many cases, and in the meantime, local communities such as villagers are being considered due to the transformation in management practices. And the foundation of local groups is the rule of the people over the people, and participation is also in the existential philosophy of these non-governmental groups. The purpose of creating these non-governmental groups in villages is to provide public services to the local people with the highest efficiency and effectiveness. Village councils and rural cooperatives are examples of participation in village management, and along with that, with the growth of social networks, synergistic groups will also bring together farmers, landowners, and young and old, educated, less educated, and illiterate. And rural development is considered to increase people's choice, expand people's participation, empower people  

in decision-making in cyberspace, increase welfare and cooperation, and happiness and empower people, even women, and the poor, and small farmers. Rural development and its management also depends on the management of human resources organizations in promoting sustainable development and technological inadequacy that currently affects most rural areas. And the formation of organized groups of agricultural cooperatives, local councils, rural associations and the establishment of social networks among these local organizations that use care. These members residing in local organizations will eventually be available to the consultant by promoting knowledge, participation, collaboration, and transferring ideas among themselves.

In fact, participation, whether present or absent, directs disabled people towards empowerment, increases their potential, and provides them with the power to utilize the resources at their disposal in the rural community. Despite the efforts that have been made in development, It is still developing in order to put into practice what has already been done, formulating similar policies, characterizing and training structures that all somehow involve the participation of sectoral actors in development activities, offering a clear vision for participatory development that is not only a result of development but will itself be a factor for it.

Participatory management among villagers can be placed in matters related to the village, and cooperation in rural communities indicates participation among specific groups such as kinship, neighbourhood, etc. And the serious and comprehensive presence of the village in rural decision-making and planning is never the objectivity of the people. And the marginalization of the village and the lack of cooperation in village management have been a serious obstacle to the realization of rural development, along with public policies and government weaknesses.

In recent years, the groundwork has been laid for the provision of participatory village management. In the form of councils, participation in the system and implementation planning will be monitored, and it will improve efficiency and effectiveness to some extent, but not completely.

Application of Social Networks in Rural Management

With a brief look at the history of rural management in the country and the fundamental changes in the foundations of people's lives, the role of local spontaneous organizations in managing and planning rural affairs, and the subsequent lack of local support and leadership and the attraction of talented and capable individuals in the opportunity for people's participation, residents of rural areas will be able to. In the form of local, indigenous or government organizations, they exchange ideas and brainstorm on various issues in the village and provide practical solutions to solve them. Rural management in this way involves people who have an important role in managing the government, the market and their future, involving rural people who are the beneficiaries and target groups of development programs.

It is possible with local organizations and the people of the village play various roles in expressing opinions on the issues and problems of the community from different angles. And the participatory nature can have a consensus in dealing with problems and benefiting from water and property resources. And with the following conditions (Meddadi and Soumeh Sarai, 2024).

Involvement of local people with emphasis on marginalized groups 2. Emphasis on the cultural background, customs and traditions of villagers (indigenous knowledge) 3. Freedom of choice for villagers. 4. Strengthening the spirit of participation. Thinking and cooperation. 5. Development of relevant institutions, especially the development of local organizations. 6. Creating a context for cooperation between people and the market 7. Attention to the needs and priorities of people in accordance with the talents of places.

Figure 1: Village Council.

In addition, it should be noted that the close relationship between the rural cooperative and the village council is planned so that capable workshops at the village level can be created through cooperation and participation in these workshops and working groups. An expert and village representative will be selected from among the villagers themselves, such as the farmers' subgroup, village development, and a village resident who is an expert and native of the village who has joined the working group, and who will follow up on the problems and examine the possibilities. Together, they have found that through the use of social media, group creation, and literacy training, modern agricultural informatcion reaches the less educated and illiterate people.

The challenges and weaknesses can be covered and, to some extent, the problems facing the rural community can be resolved. Meanwhile, the general policies of the agricultural sector have also resolved the shortcomings of all or part of their duties that cause problems in villages.

In this article, villagers and their inhabitants are part of the village community, and by having knowledge and identifying the problems and issues of the village where they live, the need for expert diagnosis is reduced, and the best and most consistent solutions are presented, in which experts and villagers will play their role. And the plan is to invest in a completely local way that is in line with the realities of the rural community. In addition, social networks, social network channels, and virtual groups will be used to exchange information, evaluate agriculture, and solve problems for villagers, in addition to creating these local units. And the government's general policies in the agricultural sector, which will become the country's productive institution and a source of increasing and expanding household tables, will also follow.

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