An Explanatory Study on Students' Perceptions of Social Media's Influence on Sustainable Learning

Velmurugan VS and Kumaramani M

Published on: 2025-09-04

Abstract

Goal of the Study: The revolution brought about by information and communication technology has made information readily available digitally anywhere in the world. One important tool in these digital phenomena is social media. This innovation has also affected educational services, where course contents and materials can be communicated quickly and precisely through the mode of e-learning. The current study's goal is to look into how social media is used in educational learning and academic procedures. Based on goals to investigate students' perspectives on social media platforms for learning, three study questions and two hypotheses were empirically addressed.

Techniques: A survey questionnaire with a sample of 230 students from Kongu Arts and Science College (Autonomous) in Erode was used to administer the study. Following data collection, responses were input into SPSS V.20 for analysis, including frequency, percentage, and correlation calculations. Using tools and data extraction techniques, social media research uses social media data to conduct quantitative (and often qualitative) research to learn how audiences interact with topics.

Findings: Video lectures and MOOCs are the most highly rated purposes, indicating a strong preference for online learning resources. Resource sharing and collaboration, as well as online course delivery and discussion, are also highly important, suggesting a strong need for interactive and collaborative learning tools. Large numbers of users (35.22%–46.52%) agree or strongly agree with the effectiveness of social media platforms for educational purposes. An important percentage (10.43%/16.08%) is neutral. Fewer users (7.83%-14.35%) disagree or strongly disagree. The least number of percentages (5.22%–9.57%) have no comments or are unsure.

Conclusions: Social media changed our lives so much. Our lives have become more convenient because social media is a very useful tool for us in the 21st century; it could help us to improve our lives.