Love in the Digital Age: Exploring Emoji Use in Young Adult’s Computer-Mediated Communication Practices

Dachille T and Leidman MB

Published on: 2024-07-12

Abstract

This study explores how young adults navigate emoji use in the context of new romantic relationships. Using the hyperpersonal communication model as a framework, this qualitative study involves 55 undergraduate students (aged 18-25) at a mid-sized public university in the rural mid-atlantic. The survey instrument includes demographic questions, attitudinal questions about participants' feelings towards using emojis with potential partners, and open-ended questions about emojis and dating.

The analysis uncovered two themes: image enhancement and self-protection. While both strategies were observed, the data suggests a stronger emphasis on using emojis to project a desired image. These findings deepen the understanding of the application of emojis in the context of new romantic relationships with young adults. The paper concludes with interpretations of the data and avenues for future research.