Evaluating the Use of Social Media Websites by the Hospitality Establishment - A Case Study of Hotels in Buea Subdivision

Abam N E

Published on: 2019-05-26

Abstract

The ability to share photos, opinions, events, etc. in real-time has transformed the way we do live and it is also transforming the way we do business. Retailers who engage on social media as part of their marketing strategy have seen great results. But the key to success with social media is to treat it with the same care, respect and attention you do all of your marketing. Social media has fundamentally changed the way that many companies communicate with their customers or audience and market their products to their target clients, for the travel and hospitality sector, in particular, the rise of the internet and the increased popularity of social channels has altered travel marketing from the way that the traveller’s research potential destinations to the activities that they participate in once they arrive their new destination and also the ways that consumers use social media to make purchasing decisions has influenced tourism marketing from start to finish. Destinations and attractions need people to find them, visit them and spread the message and social media is just there for that and they make attractions and destinations that would otherwise be left off of the mainstream tourism map. Social media have influenced and changed practices in the tourism and hospitality industry and especially these tourism establishments in Buea Subdivision. With social media, the tourism industry can gain distinguished advantages and the major advice for tourism professional is to use social media to get customers’ opinions and based on these improve their products or services.