Examination of Factors That Hinder Hoteliers in Kenya from Conducting Research

Kabii Francis K and John K. M. Wandaka J

Published on: 2024-10-17

Abstract

The purpose of this research was to investigate factors that influence research culture in the accommodation sectors in Kenya. It sought to understand the benefits hoteliers associate with research and the methods used to disseminate research findings between the hoteliers and academia. The study adopted a descriptive design and combined both qualitative and quantitative methods. The target population included managers and departmental heads from 3 to 5-star rated hotels in Nairobi, Nakuru, and Naivasha region. A sample size of 384 respondents was involved of which 291 responded. The findings showed that the number of respondents who conduct research is higher than those who do not. This finding was significant at (X2 = 76.761, (df1), P< 001). The majority (96%) agreed to the fact that in a normal situation, research should inform hoteliers about the supply and demand of their products and services. The finding indicated that the majority of hotels (65%) conduct internal research mostly on room occupancy and guest satisfaction, compared to 35% who do not do research. The majority (51%) of hotels do not have a research budget. Financial constraints, limited research knowledge, and time were identified as some factors that hinder research. Study concluded that there should be collaborations between academia and stakeholders in the tourism and hospitality industry. It recommends joint exhibitions, seminars, and conferences between the accommodation sector and the academia.