Massage Spa Manager’s Perspective on Innovation Strategies to Attract Millennia’s

Hinlayagan K, Lazalita EM, Linares C and Pabalay E

Published on: 2023-02-25

Abstract

The purpose of the study is to determine the level of innovation being implemented by massage spa managers in order to attract millennials in terms of product innovation, organizational innovation, marketing innovation, and process innovation. This is called quantitative research using descriptive methods. The respondents were selected by massage spa managers who answered the distributed questionnaires. The frequency, percentage, mean, ANOVA, and t-test were also used as statistical tools. There was a total of 15 respondents who participated in the study. The results of the study showed the following: The level of Innovation Strategies being implemented by Massage Spa Managers in order to attract millennials was rated very high in organizational innovation, process innovation and product innovation and marketing innovation was rated as high. There is no significant difference in the level of innovation strategies being implemented by massage spas in order to attract millennials when analyzed by age, sex, educational attainment, and length of service. The discoveries of the investigation are summed up as follows: As far as the degree of innovation strategies being implemented by massage spas in order to attract millennials, it is indicated that it is always being practiced and implemented specifically with regards to organizational innovation and process innovation, while it is oftentimes implemented through marketing innovation and production innovation.