Pro-Poor Tourism in Kashmir with Special Reference to Rural Tourism: Opportunities and Challenges

Bhat RA, Ashraf A and Dar SA

Published on: 2025-09-12

Abstract

The tourism is one of the countries’ the most rapidly expanding businesses, and it provides promising economic benefits for numerous nations, particularly those that are still developing. Tourism not only creates jobs and opportunities for economic growth, but it may also do so in areas with little economic resources. For these reasons, numerous governments, particularly those in regions that are developing, have taken aggressive steps to create tourist sectors as part of their national development objectives. Tourism promotes economic growth by contributing to GDP, export profits, tax revenues, and service charges. However, a more thorough and integrated perspective is required to fully understand its multidimensional potential and influence on the broader social reality at the regional level. The administration of the state of Jammu and Kashmir has also recognized the importance of tourism due to its vast potential for revenue and has prioritized tourist marketing in the state. However, despite its great tourist possibility, J&K has not been able to capitalize on it. The current research intends to identify the numerous challenges experienced by visitors during their visit to the hill state, and subsequently there is an alternate plan for solving problems.