Reviewed Dimensions of Memorable Experiences in Hotel Based Spa Tourism: Conceptual Paper

lemayehu P, Negussie S and Sahle H

Published on: 2025-05-02

Abstract

Consumers are looking for memorable experiences e [especially in the context of tourism. Spa tourism is one such domain whose popularity is gaining traction because of the increased desire by people, the world over to live health life styles. However, there is a dearth of literature on memorable spa experiences yet consumers have been utilising spas since time immemorial. While, there are few attributes that are linked to memorable experiences in spa tourism, these issues or dimensions are fragmented. As such there is a gap in literature on memorable experiences especially in the context of hotel-based spas. Using a narrative analysis of thirty articles on memorable experiences, including memorable experiences in tourism, health and wellness tourism and spa tourism, the study sought to establish the memorable dimensions of hotel-based spa tourism contained in literature. The narrative analysis revealed three pertinent attributes, which are obviously not adequate in view of the numerous attributes that were established in other sectors. The three attributes were human resources, service scape and authenticity. Therefore, the study sheds light on some of dimensions of memorable experiences in the spa tourism sector.