Study On The Social Interaction Influence Of The Anthropomorphism Of Mascot Of Large-Scale Sports Events On Non-Present Spectators: Taking Bing Dwen Dwen Of The 2022 Beijing Winter Olympics As An Example

Wang C, Xu J and Wang Q

Published on: 2024-05-09

Abstract

In the history of the Olympic Games, in addition to the site selection, preparation and hosting of previous events, the host country will also carefully design and select the Olympic mascot image to highlight national characteristics.