The Impact of the Pahalgam Attack on Tourism in Doodhpathri: A Case Study of Security Induced Closure and Economic Consequences

Javaid SJ and Varshney D

Published on: 2026-02-14

Abstract

This research paper examines the profound impact of the April 22, 2025 Pahalgam terrorist attack on the tourism industry of Doodhpathri, a premier tourist destination in Budgam district, Kashmir. The attack, which claimed 26 lives, resulted in the immediate closure of 48 tourist destinations across Kashmir Valley, including Doodhpathri, which has remained closed for approximately nine months as of February 2026. Through analysis of official data, stakeholder testimonies, and economic indicators, this study demonstrates that the security-induced closure has devastated the local economy, eliminating livelihoods for thousands of tourism-dependent workers, and reversed years of developmental progress. The findings reveal a 100% reduction in tourist arrivals to Doodhpathri, affecting ATV operators, pony owners, hoteliers, guides, and ancillary service providers who had invested heavily in tourism infrastructure. This paper contributes to understanding the cascading effects of targeted terrorist violence on regional tourism economies and the vulnerability of emerging tourist destinations to security disruptions.

Keywords

Tourism; Tourism resilience; Vulnerability; Economy; Conflict; Terrorism; Security; Livelihoods; Gross domestic product; Tourist arrivals

Introduction

Kashmir Valley, often described as "paradise on earth," has long been celebrated for its natural beauty and tourism potential [1]. Tourism represents a critical economic pillar for Jammu and Kashmir, contributing approximately 5% to the region's Gross State Domestic Product (GSdp), estimated at Rs 10,000 crore annually when multiplier effects are considered [2]. Among the valley's emerging tourist destinations, Doodhpathri in Budgam district had experienced remarkable growth, attracting over 1.86 million visitors in 2024-including 1,482 international tourists, 1,182,843 domestic tourists, and 681,255 local visitors[3].

However, on April 22, 2025, this trajectory of tourism development was abruptly interrupted. Armed militants attacked tourists at Baisaran meadows near Pahalgam, a popular hill destination in Anantnag district, killing 26 people in what became the deadliest attack on civilians in India since the 2008 Mumbai attacks [4]. The attackers specifically targeted Hindu and non-Muslim tourists, asking for religious identification before shooting victims at point-blank range [5]. This unprecedented violence against tourists-a demographic largely spared in Kashmir's three-decade insurgency-sent shockwaves throughout the region and triggered immediate security responses.

Within days of the attack, the Jammu and Kashmir administration closed 48 out of 87 tourist destinations across Kashmir Valley, citing security concerns and intelligence warnings of potential follow-up attacks [6]. Doodhpathri, located approximately 42 kilometers from Srinagar and 22 kilometers from Budgam district headquarters, was among the destinations immediately shuttered. As of February 6, 2026-nearly nine months after the Pahalgam attack-Doodhpathri, along with Tosamaidan and Yousmarg, remains closed to tourist activities [7].

Research Objectives

This study investigates the multidimensional impact of the Pahalgam attack and subsequent closure on Doodhpathri's tourism sector, specifically examining:

  • The immediate and long-term economic consequences for local stakeholder’s dependent on tourism
  • The disruption of livelihoods across various tourism-related occupations
  • The financial distress faced by entrepreneurs who invested in tourism infrastructure
  • The broader implications for regional tourism development and community welfare
  • The challenges of balancing security imperatives with economic sustainability

Significance of the Study

This research addresses a critical gap in understanding how targeted terrorist violence affects emerging tourist destinations that have not historically been attack sites. Unlike established destinations like Pahalgam that experienced the direct impact of violence, Doodhpathri suffered secondary effects through administrative closure based on perceived threat extension. This distinction makes Doodhpathri an important case study for examining policy responses to terrorism and their collateral economic impacts on peripheral destinations.

Literature Review and Contextual Background

Terrorism and Tourism: Theoretical Framework

The relationship between terrorism and tourism has been extensively documented in academic literature. Sönmez (1998) established that terrorist attacks significantly impact tourist destination images and decision-making processes, with effects extending beyond immediate attack sites [8]. Pizam and Fleischer (2002) demonstrated that security incidents create ripple effects throughout regional tourism economies, affecting destinations perceived to be in the same geographic or political space [9].

In the Kashmir context, tourism has historically been vulnerable to security disruptions. Following the onset of insurgency in 1989, Kashmir's tourism industry experienced prolonged decline, with periodic recoveries interrupted by high-profile attacks. The post-COVID period (2021-2024) represented a significant revival, with government initiatives promoting Kashmir as a safe and attractive destination [10].

Doodhpathri: Geography and Development

Doodhpathri, meaning "Valley of Milk," is named after the milky appearance of the Shaliganga River flowing through its alpine meadows. Situated at an altitude of 2,730 meters (8,957 feet) in the Pir Panjal Range, the destination features bowl-shaped valleys covered with snow-clad mountains, pine and deodar forests, and natural meadows that bloom with wildflowers during spring and summer [11].

The destination has no permanent settlement and remains inaccessible during winter due to heavy snowfall. During summer months, shepherds from Budgam plains bring cattle for grazing, maintaining a seasonal presence for approximately six months [12]. The Doodhpathri Development Authority (DDA), established under the J&K Development Act of 1970, has overseen systematic development of tourism infrastructure, including public conveniences, cafeterias, roadside facilities, and safety services [13].

Prior to closure, Doodhpathri had emerged as one of Kashmir's fastest-growing destinations. During Eid-ul-Adha 2024, the destination attracted 70,000 visitors over four days, with June 19 recording the highest single-day influx of 31,009 visitors [14]. The destination also attracted film and television production, with 29 shooting permissions granted in 2024 alone, showcasing Doodhpathri's natural beauty to global audiences [15].

The Pahalgam Attack: Context and Consequences

The April 22, 2025 attack at Pahalgam represented a significant escalation in militant strategy. The Resistance Front (TRF), an armed group that emerged in 2019, claimed responsibility for targeting tourists-a departure from historical patterns where tourists were generally spared from violence [16]. The attack methodology involved religious profiling, with militants asking tourists to recite Islamic verses (kalima) to identify non-Muslims, and forcing some Hindu men to remove clothing to check for circumcision before execution [17].

The immediate aftermath saw mass tourist evacuation from Kashmir, with over 15,000 flight cancellations and approximately 1.3 million booking cancellations scheduled for subsequent months [18]. The tourism industry, which had been witnessing significant post-pandemic growth, faced what stakeholders described as "a disaster" for the season [19]. Security forces initiated extensive combing operations across a 5-kilometer radius from the attack site, deploying Special Forces, sniffer dogs, and technical intelligence [20].

Intelligence reports following the attack suggested militant organizations were planning additional attacks targeting security forces, non-local individuals, and tourist infrastructure in retaliation for the demolition of militants' houses [21]. This threat perception prompted the administrative decision to close vulnerable tourist destinations, including Doodhpathri, despite the destination being located in central Kashmir, approximately 85 kilometers from the Pahalgam attack site.

Methodology

Research Design

This study employs a mixed-methods case study approach, combining quantitative analysis of tourism statistics with qualitative assessment of stakeholder impacts. The research examines the nine-month period from April 22, 2025 (Pahalgam attack date) through February 6, 2026 (most recent data availability).

Data Sources

Primary data sources include:

  • Official statistics from the Doodhpathri Development Authority regarding pre-closure visitor numbers
  • Government statements and legislative assembly responses regarding closure rationale and duration
  • Media reports documenting stakeholder testimonies and economic impacts
  • Tourism industry association data on booking cancellations and occupancy rates
  • Security agency reports on threat assessments and closure decisions

Analytical Framework

The analysis examines multiple dimensions of impact:

  • Quantitative Impact: Comparison of 2024 visitor statistics with 2025 closure period to calculate tourism loss
  • Stakeholder Impact: Assessment of effects on different occupational categories within the tourism ecosystem
  • Financial Impact: Analysis of loan repayment challenges and business viability concerns
  • Policy Impact: Evaluation of security-economy trade-offs in administrative decision-making.

Limitations

This study acknowledges several limitations. Direct access to affected stakeholders was not possible, necessitating reliance on media-reported testimonies. Complete financial data regarding individual business losses and aggregate economic impact were not publicly available. The ongoing nature of the closure at the time of research means long-term consequences remain uncertain.

Findings And Analysis

Tourism Statistics: A Complete Shutdown

The closure of Doodhpathri represents a complete cessation of tourism activity. In 2024, the destination attracted 1,865,578 visitors over the year, averaging approximately 155,465 visitors per month during the operational season [22]. The peak summer months (May-August) typically saw significantly higher visitation rates.

Comparing 2024 performance with the closure period (May 2025 - February 2026), the economic impact becomes evident:

Table 1: Estimated Tourism Loss at Doodhpathri during Closure Period.

Period

Visitors (2024)

Visitors (2025-26)

Loss

May-25

~200,000 (est.)

0

100%

Jun-25

~250,000 (est.)

0

100%

Jul-25

~300,000 (est.)

0

100%

Aug-25

~280,000 (est.)

0

100%

Sep-25

~150,000 (est.)

0

100%

Oct-25

~100,000 (est.)

0

100%

Total (6 months)

~1,280,000 (est.)

0

100%

This represents an estimated loss of over 1.2 million visitor arrivals during the prime tourism season alone. Video documentation from May 2025 shows tourists being turned back at the Raiyar entry gate, with local stakeholders expressing distress over the continued closure [23].

Stakeholder Impact: Comprehensive Livelihood Disruption

The Jammu and Kashmir Tourism Department, in a written legislative assembly response, acknowledged that the closure adversely impacted the local economy and livelihoods dependent on tourism [24]. The affected stakeholder categories include:

  • ATV (All-Terrain Vehicle) operators: Providing mechanized transport across meadows
  • Vehicle owners: Operating taxis and transport services from Budgam/Srinagar to Doodhpathri
  • Ponywalas (pony owners): Offering traditional pony rides across terrain
  • Stall owners: Operating food stalls, tea shops, and souvenir stands
  • Tourist guides: Providing interpretation and navigation services
  • Hotel and guesthouse operators: Providing accommodation near the destination
  • Restaurant and cafeteria owners: Serving food to visitors
  • Photographers and videographers: Offering professional photography services
  • Handicraft sellers: Marketing local crafts to tourists
  • Support staff: Including cleaners, maintenance workers, and security personnel.

The comprehensive nature of this impact reflects the integrated ecosystem of tourism-dependent livelihoods that had developed around Doodhpathri. Unlike diversified urban economies, these stakeholders have limited alternative income sources, making them extremely vulnerable to prolonged closure.

Financial Distress: The Loan Crisis

A particularly acute consequence identified in stakeholder testimonies involves financial distress among those who had obtained loans to establish or expand tourism businesses [25]. The period 2021-2024 witnessed significant optimism and investment in Kashmir tourism infrastructure, with entrepreneurs taking loans to purchase vehicles, establish hotels, buy ATVs, and develop service facilities.

Video testimonies from affected stakeholders in January 2026 reveal the depth of this crisis. One stakeholder stated: "Hoteliers here, whoever started any business here, did so by taking loans. Now the situation is such that loan repayment is not possible"[26]. Another expressed: "Where will the loan payments come from? When tourists don't come, how will we pay our loans? We are reaching ground level"[27].

The financial institutions that extended these loans based on projected tourism revenue now face non-performing assets, while borrowers face potential default and asset seizure. This creates a dual crisis: immediate livelihood loss combined with long-term debt burden that may persist even after eventual reopening.

Cascade Effects on Kashmir Tourism

While Doodhpathri experienced complete closure, the broader Kashmir tourism sector faced severe disruption. The Kashmir Hotels and Restaurant Owners Association (KHAROA), representing 1,200 members, reported that compared to previous years, bookings and enquiries dropped by more than 80%, with winter bookings showing similarly massive declines [28].

Tourist occupancy across Kashmir reduced by 90%, with more than 70% job losses across the tourism sector [29]. Hotel operators on Dal Lake in Srinagar reported offering rooms at Rs 1,500 that previously fetched Rs 8,000 during peak periods [30]. By October 2025, six months post-attack, Kashmir's tourism arrivals had dropped by 52%, with approximately 200,000 hotel beds remaining 95% empty [31].

This Kashmir-wide decline contextualizes Doodhpathri's situation. Even if Doodhpathri had remained open, it would likely have experienced significant visitor reductions due to overall destination image damage. However, the administrative closure eliminated even residual tourism that might have materialized from visitors already present in Kashmir.

Security Rationale and Policy Trade-Offs

The government's closure decision was based on intelligence inputs regarding potential militant attacks. Intelligence reports indicated that militant organizations were actively planning attacks targeting security forces, non-local individuals, and tourist infrastructure across North, Central, and South Kashmir [32]. The reports specifically mentioned vulnerability of tourist destinations and railway infrastructure, with warnings about ISI-planned targeted killings [33].

From a security perspective, closing vulnerable destinations in remote or forested areas with difficult surveillance represents a precautionary approach to prevent repeat attacks. The April 22 attack demonstrated that even heavily visited tourist areas could be successfully targeted, creating liability concerns for authorities responsible for tourist safety.

However, this security-first approach creates significant policy dilemmas. Chief Minister Omar Abdullah acknowledged in June 2025 that while 48 destinations were initially closed, two-thirds remained inaccessible months later, and stated: "The long-term repercussions are evident, both in the strained relations between the two neighboring nations and in the impact on our tourism season, which can only be described as a disaster"[34]. By February 2026, Abdullah indicated that "time has come to reopen closed tourist destinations," suggesting evolving assessment of security-economy balance [35].

Comparative Analysis: Differential Impact Patterns

The Pahalgam attack created differential impact patterns across Kashmir's tourist destinations. A comparative analysis of three major destinations-Doodhpathri, Gulmarg, and Sonamarg-reveals stark contrasts in administrative response and resulting tourism impact:

Table 2: Comparative Profile of Three Major Kashmir Tourist Destinations.

Characteristic

Doodhpathri

Gulmarg

Sonamarg

Location District

Budgam (Central)

Baramulla (North)

Ganderbal (Central)

Distance from Srinagar

42 km

51 km

80 km

Elevation

2,730 m

2,650 m

2,800 m

2024 Visitors

18,65,578

13,50,474

N/A

Foreign Tourists 2024

1,482

10,783

N/A

Post-Attack Status

Closed

Open

Open

Closure Duration

9+ months

Never closed

Never closed

2025 Tourism Loss

100%

Partial decline

Partial decline

Security Measures

Complete closure

Enhanced security

Enhanced security

Direct Impact Zone (Pahalgam): Experienced actual violence, immediate tourist evacuation, and severe image damage. However, Pahalgam remained operationally open after initial security operations, allowing gradual recovery [36].

Administratively Closed Zones (Doodhpathri, Yousmarg, Tosamaidan): Experienced no direct violence but suffered complete operational shutdown based on threat extension and vulnerability assessment. These destinations face paradoxical situation of being closed for safety despite no incident occurrence [37].

Enhanced Security Zones (Gulmarg, Sonamarg, Dal Lake, and Mughal Gardens): Remained operational with intensified security measures, experiencing severe visitor decline but maintaining residual tourism activity [38].

Detailed Comparative Impact Analysis

The differential treatment becomes more evident when examining post-attack tourism recovery patterns:

Table 3: Post-Pahalgam Attack Comparative Impact Across Destinations (April 2025 - February 2026).

Impact Dimension

Doodhpathri

Gulmarg

Sonamarg

Operational Status

May-June 2025

Closed

Open

Open

July-Aug 2025

Closed

Open

Open

Sept-Dec 2025

Closed

Open

Open

Jan-Feb 2026

Closed

Open

Open

Tourism Performance

Immediate Post-Attack

Zero visitors

Mass evacuation

Mass evacuation

1 Month After

Zero visitors

Marginal arrivals

Marginal arrivals

3 Months After

Zero visitors

20% occupancy

20% occupancy

6 Months After

Zero visitors

Slow recovery

Steady increase

9 Months After

Zero visitors

Winter revival

Rising footfall

Economic Recovery

Hotel Occupancy

0%

20-75% (variable)

20-50%

Business Viability

Total collapse

Severely affected

Moderately affected

Stakeholder Income

Zero

20-30% of normal

30-40% of normal

Loan Repayment

Impossible

Difficult

Challenging

Infrastructure Utilization

Tourist Facilities

Unused/deteriorating

Partially utilized

Partially utilized

Transport Services

Completely idle

Reduced operations

Reduced operations

Employment

Total unemployment

70% job losses

60% job losses

Gulmarg: Operational Despite Decline

Gulmarg, Kashmir's premier international ski resort, remained operational throughout the crisis period. Despite experiencing severe initial impact with mass tourist evacuation, the destination benefited from several protective factors [44]:

  • Established international reputation as ski destination
  • Permanent security infrastructure including army presence
  • Gondola cable car operations continuing with safety measures
  • Government prioritization with Chief Minister conducting meetings at site
  • Accessibility and proximity to major security installations

By June 2025, one month post-attack, tourists from Gujarat and Maharashtra had begun returning to Gulmarg in small numbers [45]. Hotel occupancy improved to approximately 20% by July 2025, and reached 75% in premium properties by December 2025 during winter season [46]. The Gulmarg Gondola earned record revenue of Rs 11.87 crore from January to December 2024, and continued operations in 2025 despite reduced ridership [47].

However, Gulmarg was far from unscathed. Tourism stakeholders reported that the destination "is still struggling" as of July 2025, with significantly lower occupancy compared to pre-attack periods [48]. The gradual recovery trajectory demonstrates that even operational destinations suffered substantial economic losses, though incomparably less severe than completely closed destinations.

Sonamarg: Enhanced Security Enabling Continued Operations

Sonamarg, located on the Srinagar-Ladakh highway and serving as a base for the Amarnath Yatra pilgrimage, similarly remained operational with enhanced security measures. Video documentation from July 2025 shows tourists continuing to visit Sonamarg, with visitors expressing confidence in safety measures implemented by authorities [49].

The destination benefited from heightened security presence deployed for Amarnath Yatra protection, with tourists stating they felt "a strong sense of security and comfort in Sonmarg, thanks to the heightened presence of security forces and the vigilant administration"[50]. This security framework enabled Sonamarg to experience "a noticeable increase in tourist footfall" by July 2025, signaling confidence restoration among visitors.

By autumn 2025, Sonamarg was positioned among destinations "slowly edges toward recovery," with rising hotel bookings and renewed flow of inquiries indicating growing confidence among domestic tourists. The simultaneous operation of Amarnath Yatra provided additional tourist movement that sustained local economy during the recovery period.

Doodhpathri: Complete Isolation and Total Economic Collapse

In stark contrast, Doodhpathri experienced complete isolation with zero tourist access from late April 2025 through February 2026. Unlike Gulmarg and Sonamarg, which could leverage existing security infrastructure and strategic importance, Doodhpathri's remote location in Budgam district, surrounded by dense forests and lacking permanent security presence, resulted in classification as high-vulnerability destination requiring closure.

The comparison reveals the disproportionate burden borne by Doodhpathri stakeholders:

  • While Gulmarg hotel operators faced 70% job losses, Doodhpathri experienced 100% unemployment
  • While Sonamarg achieved 20-50% occupancy by July 2025, Doodhpathri remained at absolute zero
  • While Gulmarg and Sonamarg entrepreneurs could service partial loan obligations from reduced income, Doodhpathri borrowers had zero revenue for repayment
  • While operational destinations could maintain infrastructure and retain trained staff, Doodhpathri facilities deteriorated and workforce dispersed.

This differential treatment reflects risk assessment based on factors including remoteness, forest cover, proximity to militant activity, and ease of security deployment. Doodhpathri's characteristics-remote location, bowl-shaped valley surrounded by forests, seasonal accessibility, and distance from major military installations-likely contributed to its classification as high-vulnerability requiring indefinite closure rather than enhanced security enabling continued operations.

Social and Psychological Impact

Beyond quantifiable economic losses, the closure has generated significant social and psychological stress within affected communities. Stakeholder testimonies reveal feelings of helplessness, anxiety about future prospects, and distress over inability to meet financial obligations [39]. The tourism sector had represented upward mobility for many rural families in Budgam district, with youth entrepreneurship and service provision creating modern livelihood pathways beyond traditional agriculture and shepherding.

The closure reverses this progress, potentially forcing return to subsistence activities or outmigration for employment. The seasonal nature of Doodhpathri's tourism also means that the nine-month closure has eliminated an entire annual income cycle, with no immediate recovery prospects even upon eventual reopening given the time required to rebuild tourist confidence and booking pipelines.

Broader Regional Implications

Doodhpathri's situation exemplifies challenges facing emerging tourist destinations in conflict-affected regions. The destination had been positioned as a success story of tourism-led development, with systematic infrastructure investment, promotional activities, and community participation [40]. The rapid reversal of this trajectory demonstrates the fragility of tourism-based economies in security-sensitive environments.

The closure also has demonstration effects on potential future tourism development initiatives. Entrepreneurs and investors may be deterred from tourism-related investments given the vulnerability to sudden, prolonged shutdowns. This could impede broader regional development strategies that rely on tourism as an economic pillar for Kashmir Valley.

Discussion

Comparative Revenue Loss Analysis

The economic disparities between closed and operational destinations can be quantified through estimated revenue loss analysis:

Table 4: Estimated Comparative Revenue Loss across Three Destinations (April 2025 - February 2026).

Revenue Component

Doodhpathri

Gulmarg

Sonamarg

Estimated 9-Month Loss (May 2025 - Jan 2026)

Entry/Tourism Fees

100% loss

60% loss

50% loss

Accommodation Revenue

100% loss

70% loss

60% loss

Transport Services

100% loss

65% loss

55% loss

Food & Beverage

100% loss

70% loss

60% loss

Activity Services

100% loss

75% loss

65% loss

Handicrafts & Retail

100% loss

80% loss

70% loss

Overall Revenue Loss

100%

70%

60%

Stakeholder Impact

Total Unemployment

100%

70%

60%

Business Viability

Zero (closed)

Critical

Difficult

Recovery Timeline

Uncertain

12-18 months

8-12 months

This quantitative comparison demonstrates that Doodhpathri's complete closure resulted in catastrophically worse outcomes than partial decline experienced by operational destinations. While Gulmarg and Sonamarg stakeholders faced severe hardship with 60-70% revenue losses, Doodhpathri experienced total economic annihilation with zero income generation capacity.

The Security-Economy Dilemma

The Doodhpathri case illuminates the fundamental tension between security imperatives and economic sustainability in tourism-dependent regions facing terrorism threats. Government authorities face a credible dilemma: maintaining tourist access to potentially vulnerable destinations risks repeat attacks that would cause greater long-term damage to tourism image and create casualties; however, prolonged closures guarantee economic devastation for dependent communities while potentially proving unnecessary if threats do not materialize.

The nine-month closure duration suggests that initial precautionary measures have evolved into indefinite suspension, raising questions about reassessment mechanisms. If intelligence-based threat perceptions persist indefinitely, economically dependent communities face permanent livelihood loss. Conversely, if threats have diminished but administrative inertia prevents reopening, unnecessary economic harm continues.

This dilemma is compounded by asymmetric warfare dynamics. Militant groups can achieve strategic objectives-economic disruption and governance delegitimization-without conducting actual attacks, simply through creating credible threat perception that forces authorities to implement restrictive measures. The Pahalgam attack, by demonstrating willingness to target tourists, succeeded in closing multiple destinations and disrupting Kashmir's entire tourism economy for an extended period.

Destination Vulnerability and Spatial Security

Doodhpathri's closure highlights how destination geography influences vulnerability assessment. Unlike urban tourist sites (Mughal Gardens, Dal Lake) where security deployment is feasible, or well-established hill stations (Gulmarg) with permanent security presence, emerging destinations in remote alpine settings present surveillance and rapid-response challenges. The bowl-shaped valley surrounded by forests that makes Doodhpathri scenically attractive also creates security concerns about concealment and approach routes.

This geographic vulnerability is not easily mitigated without fundamentally altering the destination character. Installing extensive security infrastructure, permanent military presence, or access restrictions would diminish the natural, peaceful atmosphere that attracts visitors. Thus, destinations like Doodhpathri face a structural vulnerability that may be incompatible with tourism development in high-threat environments.

Economic Resilience and Diversification

The severity of impact on Doodhpathri stakeholders reflects limited economic diversification. Tourism-dependent communities that develop during boom periods often lack alternative income sources or safety nets for prolonged disruption. The loan-financed nature of many tourism investments exacerbates this vulnerability, converting temporary income loss into long-term debt crisis.

This suggests need for economic resilience strategies including: income diversification initiatives, insurance mechanisms for terrorism-related business interruption, loan moratorium provisions for security-induced closures, and alternative employment programs during closure periods. However, implementing such measures requires recognition that tourism in conflict-affected regions carries systematic risk requiring policy frameworks beyond normal market approaches.

Policy Response Gaps

The government response to the Pahalgam attack focused primarily on security measures (destination closures, enhanced screening, military deployments) and diplomatic dimensions (Pakistan relations, investigation, retaliation). Limited attention appears directed toward economic support for affected tourism stakeholders, despite official acknowledgment of adverse impacts [41].

Potential policy interventions could include: compensation packages for businesses forced to close, loan restructuring for tourism entrepreneurs, employment programs for displaced workers, marketing campaigns to rebuild tourist confidence, and clear reopening criteria and timelines. The absence of comprehensive economic support packages suggests policy frameworks inadequately address collateral damage from security responses.

Long-Term Recovery Prospects

Even upon eventual reopening, Doodhpathri faces significant recovery challenges. Tourism destinations require advance booking cycles, with many visitors planning Kashmir trips months ahead. The uncertainty about reopening timing prevents booking pipeline development. Additionally, the prolonged closure may have eroded destination awareness built through previous promotional efforts, requiring renewed marketing investment.

The broader Kashmir tourism image has suffered significant damage. Reports indicate that "the Pahalgam incident has hit tourism in Kashmir really hard," with effects persisting months after the attack through reduced enquiries and cancellations [42]. Rebuilding tourist confidence requires demonstrating not only physical security but also administrative stability-that destinations will remain open once visitors commit to bookings.

Stakeholder capacity to resume operations also faces uncertainty. Businesses that have depleted savings, defaulted on loans, or lost trained staff during closure may lack resources to restart operations effectively. Some entrepreneurs may have exited the tourism sector entirely, reducing service capacity even after reopening.

Conclusion

The Pahalgam attack of April 22, 2025, while occurring 85 kilometers from Doodhpathri, precipitated a complete nine-month closure of the destination, generating catastrophic economic consequences for tourism-dependent communities in Budgam district. The closure has eliminated livelihoods for thousands of stakeholders across diverse occupational categories, created severe financial distress for loan-financed entrepreneurs, and reversed years of developmental progress in establishing Doodhpathri as a premier tourist destination.

This case study demonstrates the asymmetric impact of terrorism on regional tourism economies, where a single attack can disrupt entire geographic areas through direct violence, administrative closures, and image damage. The disproportionate impact on emerging destinations like Doodhpathri-which experienced no direct attack but suffered complete operational shutdown-highlights the vulnerability of tourism-led development strategies in security-sensitive regions.

The prolonged closure duration raises critical questions about policy frameworks for balancing security imperatives with economic sustainability. While precautionary closures may be justified immediately following credible threats, the absence of clear reopening criteria, timeline transparency, or economic support mechanisms suggests inadequate policy frameworks for managing tourism in conflict-affected environments.

Key Findings

  • Doodhpathri experienced 100% tourism loss during the nine-month closure, with an estimated 1.2 million visitors prevented from accessing the destination
  • The closure affected comprehensive stakeholder categories including ATV operators, pony owners, vehicle owners, guides, hoteliers, and ancillary service providers
  • Loan-financed tourism entrepreneurs face dual crisis of income loss and debt obligations, with many reporting inability to service loans
  • The closure reflects security-economy policy dilemmas where precautionary measures necessary for safety guarantee economic devastation
  • Geographic vulnerability of remote, forested destinations creates structural challenges for security provision compatible with tourism operations

Recommendations

Based On These Findings, Several Policy Recommendations Emerge:

Immediate Actions

  • Conduct comprehensive security reassessment to determine current threat levels for closed destinations
  • Establish transparent reopening criteria and timelines to enable stakeholder planning
  • Implement emergency financial support including loan moratoriums and restructuring for affected entrepreneurs
  • Develop employment programs for displaced tourism workers during extended closures.

Medium-Term Measures

  • Create insurance mechanisms for terrorism-related business interruptions in tourism sector
  • Develop destination-specific security protocols enabling operations with appropriate safeguards
  • Launch marketing campaigns to rebuild tourist confidence in Kashmir destinations
  • Establish economic diversification initiatives for tourism-dependent communities

Long-Term Strategies:

  • Develop integrated security-economy frameworks for tourism management in conflict regions
  • Create early warning systems and graduated response protocols to avoid blanket closures
  • Invest in security infrastructure compatible with destination character
  • Build stakeholder resilience through training, financial literacy, and alternative skills development

Future Research Directions

This study opens several avenues for future research. Longitudinal studies tracking post-reopening recovery patterns would provide insights into tourism resilience and destination image rehabilitation. Comparative research examining different security response approaches across conflict-affected regions could identify best practices for balancing safety and economic sustainability. Stakeholder-centered research employing primary interviews would capture nuanced impacts on individual livelihoods and community dynamics. Economic modeling quantifying multiplier effects of tourism closure on broader regional economy would inform policy cost-benefit analyses.

Closing Reflection

The Doodhpathri case ultimately represents a microcosm of broader challenges facing Kashmir Valley-a region of extraordinary natural beauty and tourism potential constrained by persistent security challenges. The destination's story from rapid emergence (1.86 million visitors in 2024) to complete closure (nine months and ongoing) encapsulates the volatility of tourism development in conflict environments.

For the stakeholders whose livelihoods depend on Doodhpathri's meadows, the closure represents not merely economic statistics but daily struggles to feed families, repay loans, and maintain hope for recovery. As one affected individual stated, "Where will the loan payments come from? When tourists don't come, how will we pay our loans?"[43] This human dimension must remain central to policy deliberations about security responses and their economic consequences.

Ultimately, sustainable tourism development in Kashmir requires not only infrastructure and marketing but also political stability, effective security provision, and policy frameworks that recognize tourism's centrality to regional livelihoods. Until these conditions are established, destinations like Doodhpathri will remain vulnerable to sudden disruptions that devastate carefully built economies and shatter community aspirations for prosperity through tourism.

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